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Concept of Sustainability Principles of sustainability are popular The basic principles of sustainability (careful use of resources, justice between the generations, fair trade) are very popular. The approval rates have risen several percentage points in comparison to 2002, lying between 82% and 88%. However: concept of the sustainable development remains difficult to communicate The term “sustainable development” has not become any more
well-known in the last two years. Only 22% report that they are familiar
with this term. The Local Agenda 21-Initiatives are also not well-known:
merely 16% have heard that there is a Local Agenda 21-Process in their
city or community.
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